Fino Paytech unveils new corporate identity ahead of payments bank launch

Rebranding signals transformation with intent for bigger and better things

Mumbai, December 6, 2016: Fino Paytech Limited, the payments technology company that plans to launch its payments bank operations soon, today unveiled its new identity and logo. After more than 10 years of existence, the company has gone for a complete rebranding exercise to give it a contemporary look.

Unveiling the logo and new corporate brand identity, Mr. Rishi Gupta, MD & CEO, Fino Paytech Limited said, “From today, the old Fino logo will give way for a new identity, which is a manifestation of our transformation from a B2B company to a B2C organization. While the core values remain the same, this heralds a new era at Fino associated with renewed vigour and passion.”

Stating the new identity as a reinforcement of Fino’s commitment to laying a strong foundation for a brighter and better tomorrow, Mr. Gupta further added, “The choice of colours and logo emphasize our commitment. The star in Vermillion, a shade of Red, signifies prosperity and vitality, Indigo relates to empathy and the arrow indicates growth. We want all our customers to experience Fino brand promise.”

Going forward, the new identity will be the umbrella brand for the entire organization. Addition of any new business will have the new identity and logo as part of the brand extension thereby establishing a standard, unified and strong brand connect. 

It may be noted that Fino started off as a payments technology company and financial inclusion services provider in 2006. Over the years it has established itself as a pioneer in providing biometric smart card solutions to the under banked and un-banked on behalf of banks.

About Fino Paytech:

Fino Paytech is a payments technology solutions provider to banks, financial institutions and MFIs. Together with its extensive service delivery network of 30000 transaction points, Fino facilitates access to financial services to the unbanked and un-served segments of the population. It services over 28 million active banking customers spread across urban and rural areas in the country providing a range of financial services viz savings, remittance, insurance, credit etc. It is one of the recipients of in-principle approval from RBI to start a payments bank. (www.finopaytech.com)